RETAIL RESEARCH & PERSONA BUILDING

Selection of an Organised Retail Sector example ( Multi branded Stores), Demographic and Psycographic studies at Lifestyle stores ( Field visits) for drawing up of potential buyer personas at these stores.

The project requirement was to perform detailed research on any one domain in Unorganised / Organised Retail sector, and then come up with buyer personas relating to the same. The following infographic reflects on Multi-branded Stores under the Organised retail head.

Creating Buyer Personas, targetting major buyer groups visiting Lifestyle stores.

↑Back to Top